Insight: Cornflakes are seen as just a boring breakfast cereal that have gone out of style. We aim to present Cornflakes as an exciting ingredient that is much more than just a cereal.

New box design

Explore the United States of Cornflakes with our new box design! Use Cornflakes to take your tastebuds on a trip around the country. Each box will include a recipe inspired by a city in the United States on the back of the box. The side of the box will feature a fun story about the recipe and its location. Learn how people from all across the country can be a little bit corny sometimes.

Box stories

Cornflakes Cafe

Your new favorite food truck has arrived. Welcome to the Cornflakes Cafe where everything is sure to taste A-maize-ing. Cornflakes is putting a twist on all your favorite dishes and we’re going to make sure you don’t miss out. You’ll always know where the Cornflakes Cafe is going to be with our live Cornflakes Cafe map tracking the truck. Come be a little corny with us.

cornflakes bar

Crunchy, sweet, and good to eat. The new Cornflakes bar is the perfect way to satisfy your sweet tooth. You don’t need that healthy nine-grain nutrition bar every time you snack. You can be a little corny sometimes.

My role: Writer

Designer: Madison Nauta

Strategist: Taylor Fagan