Problem: Older generations don’t take small steps to help conserve the Earth, because they feel that doing minuscule things won’t have an impact on the world. They also believe the Earth won’t suffer the effects of their actions during their lifespan.

Solution: We created a campaign that delivers the message that energy conservation is important from the ones that matter most to them. Parents want nothing more than to create a better life for their children

Print Ads

A series of print ads that show messages from a younger generation of children to an older generation that is their parents asking to help conserve the Earth for their future.

Non Traditional

A series of Post It Note messages that will be blown up on the sides of buildings and will also be made as actual posted notes for kids to write and hang up on places such as their household refrigerator.

Writer: Me

DESIGN: Me

Strategy: Matt dzwilewski & Maddy Johnson